Cruise and Resort Wear® announces access to some of the world’s finest chronographs/ watches – An Exclusive Partnership with Lakeside Watch Company Ltd.

SAN DIEGO, CA December 11, 2003--Jeff Cole, of Lakeside Watch Company has been a collector of fine watches for most of his life. If you visited Flathead Lake, MT., you might not think hand made German and Swiss watches and dozens of top U.S. producers of chronographs are available just down the street, but they are.

Being one of the top distributors of imported watches was an inevitability for Jeff Cole. His childhood interest has turned this native of Montana into an expert on the time honored detail and delicate movements of preferred watches. Per Jeff, his relationship with Cruise and Resort Wear® is bringing together “unique people looking for unique time pieces”.

The incredible variety of mechanical and automatic timepieces carried by Lakeside Watch Co./ Cruise and Resort Wear® is evident by a partial list below:

Jörg Hysek Watches –

Famous artist and designer, everyone who appreciates fine watches knows his work. Jörg Hysek is the creator of such dissimilar timepieces as TAG Heuer’s Kirium, Bruguet’s Marine, Seiko’s Kinetic, and Tiffany’s Stream America. The “Jörg Hysek Timepiece” plays on contradictory visual effects. Powerful, bold, and recognizable, it is the result of numerous subtle details. Its “1,5,7,11” numbers displayed on the face lends to its classic look. Hysek is known for his incomparable design focus.

Tutima Instrument Watches –

The Tutima hand made German watch is the official standard equipment for NATO Pilots and German Armed Forces. Over the last century, Tutima has set new aesthetic and functional standards in the industry whose innovations are regarded as the model for many subsequent developments. Tutima offers a Military, Classic and FX line of watches. All three offer streamlined clarity and sophisticated features made famous by Tutima.

Fortis Swiss Watches -

Founded in 1912, Fortis has been credited with developing the world’s first self-winding wristwatch. They are considered the standard of Swiss brands with high technical know-how. Their exactness in design has made them a favorite with the Russian Space Program. Since 1994 it has served reliably on the wrists of the MIR-Mission participants and has been part of the exclusive equipment for Cosmonauts on manned space missions. There is even a “Diamond edition” to the Fortis Official Cosmonaught Chronograph.

Benny & Co. New York -

The fashion minded Benny & Company offers diamond-enhanced watches for the ultimate in personal accessories. Made in Switzerland, they offer multicolored straps and dials. Most come with mother-of-pearl sub dials, chronograph function, and date; high-end Swiss ETA quartz movement; signed and individually numbered stainless steel back. All Benny & Company watches come with certified, fine white VS full Belgian-cut diamonds.


Vanceur Watches –

Lakeside Watch Co./ Cruise and Resort Wear®, offers this reasonably priced new line of watches; "The Unmatched Swiss Watch" Vanceur uses roman numerals and unique looking dials. Very reasonably priced from $595.

Other lines of watches carried by Lakeside Watch and Cruise and Resort Wear® include:
Chase-Durer, Ritmo Mundo, Ernest Borel, Bel Air, and Tommy Bahama.

From his view, Jeff sees his company headquarters as an attractive place for the affluent to escape the big cities. Flathead Lake is a resort known for its incredible fishing and now fine chronographs and watches. Asked about his new relationship with Cruise and Resort Wear® Jeff said, “I am excited to be part of the Cruise and Resort Wear® offerings and anxious to share my experience with people who are shopping for something very special”.

Lakeside watch prides itself on personal service and deals directly with the customer. Cruise and Resort Wear® is proud to be the exclusive instrument and timepiece authorized retailer for Lakeside Watch Company.

About Cruise and Resort Wear® –

Headquartered in San Diego, CA, this service-oriented company is the Innovative provider of the ultimate in luxury products and services. Cruise and Resort Wear® embraces the philosophy of incorporating exclusivity on limited, hard to find acquisitions and services within the space of your personal technology.
   
Cruise and Resort Wear® prides itself on its global network of private offerings ranging from a 43,000 carat pure aquamarine sculpture to yachts to the rarest and most distinctive collections of fine art in the world.

Cruise and Resort Wear® is a registered trademark of IMPERIAL EYE® Enterprises. All other trademarks are the property of their respective owners.

For Information http://www.cruiseandresortwear.com/watches.htm




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